P/T Account Executive - Digital Signage Sales

Account Executive

THE OPPORTUNITY:

Packet TV is an integrator of digital signage systems for business, education, medical, and retail. We are an emerging technology company that is quickly setting the standard for engineering focused systems integration within the digital signage market.

P/T Account Executive - Digital Signage Sales

We are currently seeking highly-motivated, experienced sales professional who is interested in an amazing opportunity with a high growth potential company. Candidate would be responsible for selling digital display-based merchandising and information systems similar to those currently used by Fortune 100 and 200 companies.

Position

This is a part time position that requires outside sales calls a minimum of 3-4 days per week
Prospect, qualify and provide on-site, hands-on sales presentations and demos of products and services. Participate in company lead generation activities including trade shows and follow-up customer contacts.

Requirements

• Proven outside sales track record
• Experience in cold-calling and direct sales; B to B sales and/or technology experience is preferred
• Excellent organizational and time management skills
• Valid drivers license and current automobile insurance
• Willingness to travel when needed
• Ethical demeanor and a team player attitude a must
• Experience in TV, Billboard or Radio sales a plus
  

EEO, minorities encouraged to apply.
Local candidates only.

Email to: jobs@packettv.net

No phone calls please.

The "exposure effect"...

In my opinion, an effective and successful deployment of a digital signage systems should always strive for more than just grabbing attention (or distracting attention) - but should engage and motivate your viewer. Influencing the heart and mind and hopefully the shopping basket in the end.

However, what is the value of the "exposure effect" for digital signage ads and more important how can we measure this effect?

Interesting article from ScienceDaily.com in regards to web banner ads - Food for thought for digital signage networks.... What do you think?


Banner ads work even if you don’t notice them
A new study reveals that website banner ads make an impression even when viewers are not paying attention. According to “An Examination of Different Explanations for the Mere Exposure Effect” in the June issue of the Journal of Consumer Research, “Regardless of measured click-through rates, banner ads may still create a favorable attitude toward the ad due to repeated exposure.”

The researchers investigated whether “mere exposure effect,” a condition in which people develop a positive perception of stimuli not presented to them on a noticeable level, was also applicable to incidental advertising. In a series of experiments, the researchers discovered that even if people could not recall the content of the ad, repeated exposure led to familiarity, which then led to positive feelings.

Participants had more positive evaluations toward the target banner ad as exposure frequency increased. Surprisingly, participants also showed high levels of tolerance for banner ads on which they were not directly focused. According to the researchers, even after 20 exposures, common wear-out effects were not apparent. ◊
Source: ScienceDaily.com, May 11, 2007

Back from Chicago - some notes from the keynote speach

I was really impressed with the keynote breakfast talk given by Jim Lecinski of Google - especially the portion that related to the 9 Notions of Innovation.

Here they are if you missed them (deciphered from my chicken scratch notes )

1) Innovation, not instant perfection (launch early & often).

2) Share everything you can (break groups into small teams with defined goals & objectives).

3) You're brilliant - we're hiring (set the bar high when hiring - hire generalists not specialists).

4) A license to pursue dreams (allow for creative free time to innovate).

5) Ideas come from everywhere (all departments, customers, etc...).

6) Don't politic - use data (data beats opinions, test constantly, use data not brute force).

7) Creativity loves restraint (set clear boundaries for exploration).

8) Focus on users and usage and money will follow (focus on innovation that solves problems and has meaning).

9) Don't kill projects - morph them!


Remember innovation is an muscle!

-NB

Syracuse Chamber Newsletter Article

Packet TV Comes to the Chamber

Chamber member, Noel Bonk, president of Packet TV, recently completed a two screen digital signage system installation at the Chamber using 42” Pioneer plasma commercial displays and a Minicom AVDS system supplying VGA over Cat5.

Translated, that means, Noel installed two state-of-the-art flat screen TVs (one in the lobby and one in the breakout area outside the downstairs meeting rooms) for our members and guests to be up-to-date on the latest Chamber events, financial, local and world news.

In addition, the Syracuse Technology Garden also selected Packet TV digital signage systems for their state-of-the-art headquarters by using a 50” Pioneer plasma commercial display.

According to Bob McLean, Chamber communications director, “This system gives us another means of keeping members and visitors to the Chamber and Syracuse Technology Garden up-to-date on what’s happening on a nearly real-time basis. Our ability to mix financial news and other programming such as stock reports and business commentary with listings of upcoming Chamber and Tech Garden events, as well as the programs and services available to our members will become an important part
of our communications mix.”

Day to day operations and monitoring are being handled in combination with Packet TV and Chamber and Tech Garden staff through the use of the Dynasign web GUI.
Packet TV is a systems integrator of narrowcasting and digital signage solutions specializing in the end to end design, installation and management of digital display networks. For more information on Packet TV contact Noel Bonk at (315) 505-6662 or visit them on the web at www.packettv.net.

Source: http://www.syracusechamber.com/newsletterpdf/may07.pdf

Digital Signage Expo

The Digital Signage Expo is just over a week away and Packet TV will be attending! Please feel free to drop us a line if your company would like to schedule a meeting to discuss all things digital signage.





http://www.digitalsignageexpo.net/

Packet TV Sponsors Kids Challenge Bike Race

Mini LCD Media Player for Digital Signage and POP Displays introduced at the Syracuse Business Show

Press Release – New Product
For Immediate Release
Contact: Sales Team
Phone: 315-505-6662
Email: inquiry@packettv.net

Mini LCD Media Player for Digital Signage and POP Displays introduced at the Syracuse Business Show

Syracuse, NY (April 6, 2007) – Packet TV announced it will be adding a 7” Mini-LCD Media Player system to its host of digital signage solutions. The introduction of the mini player will allow Packet TV to enhance its service and product offerings for POP (Point of Purchase) installations as well as provide customers a small form factor device for targeted advertisements and informational messaging, according to Noel Bonk, President of Packet TV.

“We believe adding the mini-lcd player is going to bring some very unique messaging to audiences within several verticals including retail, grocery, and restaurant markets. Price and features alone make the system a very powerful and dynamic advertising tool. I feel confident, based on the excellent response we had the Syracuse Business show, that this product will serve to expand our business within the Digital Signage industry,” stated Bonk.

The Mini-LCD Player provides a 7” true color TFT-LCD 16:9 display and incorporates an embedded flash media player. The player is able to deliver a timed stream of high quality audio and video content to the viewers. Content formats included - MP3, .JPG, DIVX, MPEG-1, MPEG-2, MPEG4 and .WMV media. The compact size, availability of an optional rechargeable battery pack and the addition of an IR motion sensor allows for automatic playback from a wide range of locations.

Packet TV will initially target retail and restaurant channels for first deployments.

About Packet TV:
Packet TV is a systems integrator of Narrowcasting and Digital Signage Solutions, specializing in the end to end design, installation and management of digital display networks.

Media contact:Packet TV at Inquiry@packettv.net or (315)505-6662 – http://www.packettv.net/